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CutLoose కట్లూజ్ |
| CutLoose is for Telugu People to make some noise with their voice or raise their voice with some noise :). You can CutLoose on anything under the sun ranging from Movies, Music, Politics, Education, Love, Career, Fashion, College, School or even the dirty road you travel on everyday. |
deadmanswill | The Next Level of Branding |
| Category-Humor | Published On-June 10, 2008 08:05 | Views-62 | Replies-4 |
| My CutLoose |
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Past are the days when we showed off our branded wear and felt superior. Nike shoes, Pepe jeans, RayBan eyewear, Pepsi cans, Nakshatra Pendants and Armani watches are show-offs of yesterday. There are new branded items out today. And no, I am not talking about Ipods or Vaios or Mercs. The next gen of branding is human branding. Yeah, live humans walking with proud tags of endorsements on them. Today is age of Branded Humans who strut around with their chins touching the skies or their butts doing the catwalk. And guess who the endorsers are? Multinational companies, especially the IT segment. Did anybody ever miss seeing a software engineer or a call center executive lately? You wouldn't have! Haha! And what made you sure the person belonged to the IT segment? Their brands, of course. Never ever is an IT guy seen without their company ID tags. No sir, they do not take it off on their way homes or during their breaks. They like to be branded. Oh, yes sir, they do! And how are they branded on weekends, you may ask. Well the companies have made it all too convienient for them. Company endorsed t-shirts. Such a nice excuse! Wake up, wear it and you have an excuse to walk out of the house without brushing your teeth. And the derisive and dominating half-baked accented english is enough give any protestor ultra inferiority complexes to last a lifetime. What if they don't wear the tag or the t-shirt, you may ask? Did you forget the thick book of credit cards or Sodexho coupons, Comrade? Or do you not have one? Shame on you! I don't have one too! Shame on me! Well, I guess, we are the alien lot here. Walk into any super, hyper or a mega mart on any weekend and you cannot miss the glaring truth. Crowds of Branded Humans each with crammed bags, full of expensive (and branded, of course) merchandise, queue up before the cash counters each whipping out wallets of cards as swiftly as an FBI agent whisks out his ID in Hollywood flicks. Your bill is less than 250/-? Throw in an unwanted accessory rather than pay in cash! Cards rule! Coupons are for redeeming, you may say! Yeah but boy do the branded lot like to use them before the inferior non-branded human-like others! You bet! Yesterday I asked the billing agent in a mall if he would accept debit card and he gave me such a look that I was afraid he would have the security throw me into the garbage disposal unit! You are valued only by your credit-worthiness! Not otherwise, no sir, not otherwise! Call it the latest upper caste of changing culture or the height of branding, Human Branding is all too real and is here to stay! Boy, never did I think the vanity of Indians will reach this dizzying heights! Or is this this still halfway to the dizzying height? Hmm...I wonder now! Perhaps future will see semi-naked people tattoed with endorsements on their torsoes. Like those cows in the village farms! Wow! |
| Replies: |
koteswara Rao | nice description and very true too... | June 12, 2008 01:51 |
chandu | nee cutloose kuda "BRANDED" ee mamu!!:):) | June 13, 2008 07:51 |
బూ | I dont agree with that. Thats a steriotype description. They are only good to read. not everyone is like that. for me, I buy branded because they fit good and are very comfy than common jeans that you get in ameerpet/charminar. now for the id cards, for all those people I've been friends with, everyone correlates wearing id card to wearing a dog tag. | June 13, 2008 08:52 |
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deadmanswill | Of course I didn't say all are like that. boo, you know how stereotypes are created. They are formed by being too many of them. When there are so many people sporting french beards then it is a stereotype. You know what, you are right when you say there are people who consider the ids as dog tags. But there are too many of the other kind who love to show off. Just yesterday i met a guy in a hotel i went to. he came with his friends to eat and was dressed in t-shirt and ordinary jeans but he was wearing the id tag stuck to his waist. and when he moved to the wash, it fell down. And even then he does not put it into his pocket, he simply tags it back on his waist. And that did not look like force of habit to me! By the way that was a guy from deloitte. I heard of another guy from a girl I know. she works in the gas agency and this guy walks in with deloitte tag on his waist and demands in accented english about his booking. finally some argument cropped up between the girl and you know what he said. He said 'You know who I am! I am employed in Deloitte!' hehe, that is a guy who cleared his interview rounds and is a proud employee of a multinational company. a branded human! | June 14, 2008 06:54 |
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